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I design data-driven marketing campaigns and
AI-powered workflows that turn audience insights into measurable engagement and growth.

Core Capabilities

I approach marketing through a structured, end-to-end framework—combining strategy, execution, and optimization. Coordinate across teams to ensure aligned and efficient execution

Campaign Strategy & Execution

Plan and support digital campaigns from audience research to messaging and launch

Data Analysis & Optimization

Track performance (CTR, engagement, conversion) and iterate based on insights

AI Workflow Design

Use AI to streamline content creation and build scalable marketing processes

My Projects

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Driving Enterprise Growth
Through GTM & Event Marketing

Event Campaign + Digital Marketing

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Scaling Volunteer Engagement
Through Community Strategy

Workflow Design + Community Operations 

Pink Poppy Flowers

Optimizing E-commerce
Experience For a Luxury Brand

UX Research + Conversion Analysis

披薩盒場景

Solving Decision Fatigue with
AI-Powered Food Ordering

Product Strategy + UI Design

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About Me

I’m a digital marketing–focused graduate student at the University of Washington, interested in building data-driven campaigns and AI-powered workflows.

I specialize in turning audience insights into clear messaging and structured campaigns—from strategy to execution and performance optimization.

With experience in go-to-market and event marketing, I’ve supported campaign execution, content strategy, and audience targeting to improve engagement and conversion.

I’m particularly interested in using AI to streamline marketing workflows and drive more efficient, scalable execution.

Contact Me

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